Digitizing the consumer insights generation process across Africa
We are the first dedicated digital transformation partner with a mission to empower market research in Africa by helping industry players harness the power of digital technology in order to streamline and automate processes, cut-down costs associated with the insights generation process, improve flexibility and reach a wider consumer audience.
Our technology and consumer experts on demand embed our expertise, know-how, and skills critical to the delivery of a digital transformation roadmap of the consumer insights generation process.
TORCHAUTOMATE
We build the next generation of insight automation and develop research technologies and platforms. We assist Insights Agencies in building in-house digital consumer insights skills, expertise and capabilities.
TORCHPANEL
We build, manage and grow online panels. Our digital solution cuts down research costs, provides direct and rapid access to consumer insights in real-time, allowing organizations to react swiftly to findings.
TORCHSURVEYS
We build and deploy online & mobile surveys to support real-time data collection for Consumer Segmentation, Brand Usage and Attitudes, Customer Satisfaction, Pricing Research, Ad and Product Testing.
TORCHSAMPLE
We provide hard-to-reach online research participants for insights projects across Africa (South Africa, Nigeria, Kenya, Ghana, Mozambique, Zimbabwe and Tanzania).
TORCHDIARY
We provide digital ethnographic solutions giving access to consumer longitudinal behaviour through the use of online diaries and rich video footage, bringing research to life.
TORCHCOMMUNITY
We provide digital platforms that empower the consumer insights generation using innovative qualitative methodologies through digital insight communities or online focus groups.
LEADERSHIP TEAM
Thabo Mphate
Co-Founder | Director
An entrepreneur with a focus in market research, Thabo has a clear understanding of both client and consumer needs. Thabo is responsible for providing the best experience to Afritorch Digital’s clients in order to reach digital excellence in the industry.
ABOUT US
AfriTorch Digital
We understand digital technology in market research extremely well; We’re now sharing our knowledge and expertise with players in the market research sector to assist in providing better, faster services to research buyers. We service research firms operating in South Africa and in countries such as Kenya, Ghana, Nigeria, Zimbabwe, Mozambique and Tanzania.
We specialize in resolving techno-strategic challenges within the market research sphere in the continent, helping companies re-imagine business models, aligning their digital technology roadmap to a revenue model within the digital space.